Cast Announces Sellavision™Network

Today Cast announced the retail debut of its Sellavision™ Network. “Cast is pleased to announce that roll-outs have begun in two of America’s leading retail accounts”. Sellavision™ allows consumers to interactively summon product features and benefits, how-to video’s and other information needed to make informed product selections at the point-of-sale.

Mobile & Retail

NEW YORK — While 43% of smartphone owners have installed and used a retailer’s app, only 14% of those who installed them say the app led to a purchase decision, according to the most recent Retrevo Pulse Study, an ongoing study of tech industry trends conducted for the consumer electronics shopping and review site. Read more →